BRAND ASSETS

AN INTRODUCTION

These guidelines describe the visual and verbal elements that represent RESEARCH ARSENAL’s corporate identity. This includes our name, logo and other elements such as colors, and type.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect RESEARCH ARSENAL’s brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of RESEARCH ARSENAL’s name and marks.

LOGO USAGE

DOWNLOAD brand guidelines here

DOWNLOAD LOGOS here in .jpg, .eps, .ai, pdf, and .png file download is .zip file

Our logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

Please do use reverse logos for a darker background and give plenty of space around the logo.

Please don’t alter the logo in any way.

BRAND TYPOGRAPHY

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. We have selected Montserrat, which is clean, easy to read and professional for RESEARCH ARSENAL’s communications, as the primary corporate typefaces.

COLORS

RESEARCH ARSENAL has three official colors: Lifeblood, Union, and Confederate.

Use them as the dominant color palette for all internal and external visual presentations of the company.

Lifeblood
WEB: #B1061C
CMYK: 21 | 100 | 99 | 13
RGB: 177 | 37 | 36

Union
WEB: #3e5862
CMYK: 79 | 54 | 50 | 29
RGB: 56 | 84 | 92

Confederate
WEB: #E6E7E8
CMYK: 8 | 6 | 5 | 0
RGB: 229 | 229 | 232